Many things have happened in SEO these past few years. Now, it seems that a new function is again in the process of shaping its future. This function has been here for a while now, but it is only recently when it started making a name in the SEO industry. This function is what everyone knows as the voice search now.
Voice search is a function that the industry actively adopted as soon as the mobile age started. Hence, it does not only play a role in shaping SEO’s future, but also on how strategies and techniques are implemented in this new age. What does this mean for digital marketers then? It means that their efforts must no longer just be focused on creating mobile-friendly websites. They must start integrating voice search in their strategies as well.
In a survey made in October 2014, about 41% of adults and 55% of teens in the US use the Google voice search feature more than once daily. The use of mobile voice search also doubled between the years 2013 and 2014. Fifty-six percent of these adults say that they use the feature as it makes them feel tech-savvy. Furthermore, both consumer groups agree that this search option is safer and more public-friendly than typing queries on smartphones.
Significance in SEO and Overall Internet Marketing
As seen above, voice search has been a huge convenience to many people since its introduction. Even digital marketers can benefit from this feature if they know how they can integrate it in their SEO efforts. But, more than those advantages, there is one key purpose for which voice search can be of extreme use. Its presence is also the key to stopping one of the significant issues that is circling the SEO industry – keyword stuffing.
True, this practice has once been accepted, which some online marketers are just too happy to put into application. As a result, instead of helping provide valuable information to users, it just helped fill the web with worthless content.
So, how can this feature finally put a stop to keyword stuffing and help with your SEO campaign? Simple, voice search does not focus on the use of generic keywords. Instead, it uses specific long-tail keywords to search for accurate answers on the web. By accurate, it means those that provide real answers to Who, What, Where, When, Why and How queries.
However, before you can achieve that, you need to get your site voice search-ready first. You can reach that stage by only taking a few key steps.
• Long-Tail Keywords – Instead of using short, generic keywords word for word, you need to think of the different ways users might make their inquiries concerning the keywords you are ranking. This is the only way users can the accurate information they need. If your website or content provides that, then you get higher chances of making sales. The concept that plays behind this as explained by Stephen Mahoney is that people use specific search phrases because they have the intention to buy. Therefore, specific searches are those that likely converts sales while generic searches simply help consumers get needed information to make a buying decision.
• FAQ Strategy – In this case, you will use this page on your website to do free marketing exposure. To do that, you only need to think of all possible questions consumers might have for you or relating to your business. Have a look at your FAQ section.
Perhaps, you already have the foundation on those answers and just need a little improvement. That is fine as long as the improved answers use the long-tail keywords you want optimized for voice search. If this is met, it does not matter if your service does not cover what the customer is looking for. As long as your FAQ section provides answers to their queries, it will get your website in the rankings. That is where the free marketing exposure comes.
• Natural Voice – The primary idea here is that you need to ensure your website is written in a natural way, like how customers speak when trying to find you. If your content is easy to read, then there is a higher chance for the search engine to read it.
Overall, voice search is now one of the top features shaping the SEO industry. If you want to ensure your website is optimized for voice searching as early as now, you only need to do three things. Make certain that your website is mobile-friendly, optimize it for local SEO and long-tail queries. For further suggestions, you may get in touch with SEO firms like nyseoexplode.co for questions or schedule a consultation.